Fresh Takes

Social Media Marketing- Ways to Upscale Business Growth and Social Media Presence

It's no secret that all the businesses, big or small, have turned their down sloping graphs into up sloping ones. The overall presence of business pages on social media has given them recognition in their respective industries and increased their overall credibility. But their mere presence isn't just enough for a constantly up stepping line diagram. There are more than 2 billion social media users and tons of business pages, so converting audiences to followers and followers to potential buyers is easier said than done. Social media is a competitive platform, and one needs to up their game if they wish to become the best in the business.

Better brand engagement for building great brands

Businesses typically establish their brands through advertising on television, radio, hoardings, billboards, digital spaces, and other media. These impressions increase brand visibility and may generate leads, but they do not guarantee conversion. These generic advertisements also get outdated. It may even result in an unfavourable brand image in today's digital world.

The Journey of Giants Online-to-Offline (O2O)

What's a business without trying new techniques and tackling more challenges? More often, we see an offline store going online or entering the e-commerce world. But, how many times have you observed an online store willing to start an offline store? O2O (Online-To-Offline) business strategy is the new trend among big companies. The world’s largest e-commerce company-Amazon is also set to go O2O. Along with this, Google has also decided to choose this model as a customer-driven approach.

How is social media shaping the business world?

Over the last 20 years, with the introduction of social media, information and communication technology has evolved significantly. Today, there are over 3 billion social network users worldwide who use media to engage with brands. A recent study found that more people follow brands on social media than celebrities. Hence for the growth of business, companies should take advantage of social media, for not missing out on an easy, affordable, and effective opportunity to reach nearly half of the world's population.

The trends and importance of SEO

You might have heard a lot of people talking about SEO these days. Talk about online marketing and SEO is followed by it. But why has SEO become extremely important? And what are the latest SEO trends of 2022? For a job, you provide an updated resume, right? Similarly, to visit a dedicated audience, your website, too, needs regular updates. And these updates are done by either a digital marketer or a Search Engine Optimizer.

Ways to get better engagement from social media

Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. The more engaged your audience is, the more that other people will see your posts and the better you’ll achieve those social media goals. Let’s dive more into the world of social media engagement so we can better understand these questions.

Rules that never change in Marketing

1. Listen
Before you begin tossing out advice regarding ways to help someone, take enough opportunity to listen to. Listen to get a necessity. Listen to get a query. It's amazing what people can tell you in the event that you provide them the chance to speak. Let's let you know about their requirements.

Tips on how brands should respond to the Coronavirus crisis

As marketing leaders still wrap their heads around how branding works within the digital age, many brands are in trouble. But it’s not the first time. More than once, experts have declared branding dead. Still, like superheroes, it never stays dead for long. If anything, branding might be more important today than ever.

National Education Policy 2020: An Interchange of Education and Technology

Education has changed dramatically, e-learning went from optional to mandatory, whereby teaching is undertaken remotely and on digital platforms. India is all set to witness a much needed reform in education with the approval of the new education policy 2020 in july.