Pedigree

Building a strong social media presence through engaging, community-driven content.

Pedigree

Deliverables

  • Social Media Strategy
  • Content Planning and Creation
  • Performance Marketing Campaigns
  • Paid Ads Management (Meta)
  • Instagram Growth Strategy
  • Community Engagement

Industry

Pet Care

Platform

Instagram

Location

India

Discuss A Project
Pedigree India is a leading pet care brand focused on nutrition and well-being for pets. The objective was to grow its Instagram presence, improve engagement, and drive scalable growth through a combination of content strategy and performance marketing.
Project Highlights
  • Scaled Instagram audience from 5K to 155K+ followers
  • Increased engagement through reels and relatable content
  • Built a strong content-led brand presence
  • Executed targeted ad campaigns to boost reach and conversions
  • Improved consistency in audience growth and interaction
Challenges
  • Low initial brand visibility on social platforms
  • Inconsistent audience growth and engagement
  • Limited content direction and positioning
  • Need to convert engagement into measurable growth
Our Approach
  • Defined a clear social media and content strategy
  • Created engaging, pet-focused content tailored for Instagram
  • Leveraged reels and trends to increase reach
  • Executed performance marketing campaigns for scalable growth
  • Optimized campaigns using data-driven insights
Final Outcome
  • Significant increase in followers and engagement
  • Established a strong and consistent brand presence on Instagram
  • Improved reach through content and paid campaigns
  • Achieved scalable growth through performance marketing

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