Punjab De Sher

Driving fan engagement and ticket sales for a sports entertainment brand through high-volume digital marketing.

Punjab De Sher

Deliverables

Social Media

Performance Marketing

Website

Lead Generation

Industry

Sports Entertainment

Platform

Website

Location

India

Punjab De Sher is a team in the Celebrity Cricket League, combining sports and entertainment. The objective was to maintain strong digital engagement, drive ticket sales, and generate leads for the Fan Owner Program through a multi-channel marketing strategy.
Project Highlights
  • Published high-volume daily content (20+ creatives/day) to maintain engagement
  • Revamped and optimized the official website for better user experience
  • Executed performance campaigns to drive ticket sales and match engagement
  • Ran lead generation campaigns for the Fan Owner Program
  • Strengthened digital presence across platforms during active campaign periods
Challenges

The key challenge was sustaining high audience engagement for a sports entertainment brand while simultaneously driving ticket sales and generating qualified leads for the fan ownership initiative within a limited promotional window.

Our Approach

We implemented an aggressive content and marketing strategy to maintain continuous audience engagement. High-volume creative production ensured consistent visibility across platforms

The website was redesigned to improve navigation, event visibility, and user experience. Performance marketing campaigns were executed to target fans for ticket purchases, while dedicated lead generation campaigns focused on attracting participants for the Fan Owner Program.

Campaigns were continuously monitored and optimized to maximize reach, engagement, and conversions within the campaign timeline.

Final Outcome & Why Our Team

The integrated strategy helped maintain strong digital momentum while successfully driving ticket sales and generating qualified leads for the Fan Owner Program..

By combining high-frequency content execution, strategic campaign planning, and performance optimization, we delivered impactful results within a time-sensitive promotional window.

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