Telangana State Road Transport Corporation (TSRTC) operates one of the largest public transport networks in Telangana. Our focus was to enhance the website experience, improve search visibility, and strengthen digital presence through SEO, branding, and performance marketing strategies.
Project Highlights
Redesigned website for better user experience and accessibility
Increased organic traffic through structured SEO implementation
Conducted market research to identify passenger behavior and demand
Designed EV buses with modern and impactful branding
Strengthened digital presence through social media and campaigns
Executed performance marketing to improve reach and engagement
Challenges
Outdated website with poor user experience
Low visibility across search engines
Lack of structured content for key transport queries
Limited digital engagement with passengers
Need to modernize brand perception with EV rollout
Our Approach
Revamped website with a user-first design approach
Implemented SEO strategies to improve search visibility
Conducted in-depth market research for data-backed decisions
Designed EV buses aligned with modern branding standards
Built a consistent social media presence
Launched performance campaigns to drive awareness and reach
Final Outcome
Improved website usability and user experience
Significant increase in search visibility and traffic
Stronger digital presence across platforms
Enhanced brand perception with EV bus design
Achieved scalable growth through integrated digital strategies